Ongoing project. Hoeve Landzicht is a wedding, party and meeting venue in the Green Heart of the Netherlands, between Amsterdam and Utrecht. It has three buildings, seven rooms, its own restaurant, and was voted the most popular wedding venue in the Netherlands from 2021 to 2024.
The challenge
Over the years the offering has grown considerably: weddings, family celebrations, business events and a restaurant. The website grew along with it, which made it harder for visitors to quickly find what suits them. The brand identity was also ready for a fresh, consistent update.
What I am doing
- An analysis of the current information architecture of hoevelandzicht.nl: which pages exist, how they connect and where visitors get stuck.
- A proposal for a new structure, organised around what visitors come for: getting married, celebrating, meeting for business or dining out.
- Brand materials in the new style: business cards, email signature and flyers for business clients.
What's next
The new structure is the foundation for a website where every visitor quickly finds the right path, from first inspiration to an enquiry. More soon.