CrossFit 1412 is the first CrossFit box in Nieuwegein. It is open seven days a week and offers a wide range of classes: from CrossFit and Strength to HYROX/GymRace, CrossFit Kids, MasterFit and personal training.
The challenge
The website already ran on Wix, but it was out of date and did too little to guide visitors towards a trial class. The offering was bigger than the site showed, and the path from first visit to sign-up could be much shorter.
What I did
- New design and development within the existing Wix setup, so the team can keep managing the site themselves.
- A dedicated page for every class, with copy that explains what to expect and who it is for.
- A clear path to a trial class, with direct buttons to the trial class planner and sign-up in SportBit.
- Schedule, rates and frequently asked questions brought together in one clear overview.
- Solid SEO basics: local visibility for Nieuwegein and the surrounding area, strong page titles and meta descriptions.
The result
An up-to-date website that shows who CrossFit 1412 is: professional, approachable and with a strong community. Visitors quickly find the class that suits them and book a trial class in just a few clicks.